Advertising-spot

  In the history of American advertising, print has played a vital and interesting role. Print advertising has been around as long as any medium, surviving the advent of radio, television, and internet, maintaining its steady influence all the while. There’s something truly iconic about a well-crafted print ad, and the agencies and brands that have done it well over the years have seen immense benefits as a result. Here’s a look at some well-designed print ads from the last 115 years (one from each decade) and an attempt to understand what we can learn from the progression. Changes in taste, disruptive new technologies, and the natural evolution of our cultural propriety have completely transformed the way brands use print mediums to advertise – but certain patterns and threads hold true. Using a modern interpretive lens to reexamine those strategic patterns (and the ads that made use of them) makes for an interesting case study of where we’ve been and where we’re headed - as adver...

  Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. Some media companies are responding and trying to outsmart the crowd by producing more content, generating more listicles, and writing more ‘quick wins’ and listicles. But keep in mind: many consumers view these actions as noise. The tech savvy ones, especially, will see more and just get annoyed. Their screening criteria is also becoming stricter: according to one stat, human beings have an attention spans worse than goldfish, according to Microsoft (seriously: check it out—it’s a cool study). That’s why smart content is so important. It’s also a powerful value proposition for advertisers who are looking to reach the right audiences with the right me...

  How do our brains react to advertisements? Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers. That's just one way that you can use neuroscience to improve your advertising. To learn more,   check out the infographic below from Celtra . (And for more inspiration,  check out this blog post  to see great examples of banner ads and social ads.)  

  برخوار یکی از شهرستان ای استان اصفهان به شمار می آید که مرکز آن شهر دولت آباد است. این شهر در شمال شهر اصفهان قرار دارد و نزدیک ترین شهر به شهر اصفهان محسوب می شود. دولت آباد کنونی در فاصله سه کیلومتری ویرانه های دولت آباد قدیم ساخته شده است. به احتمال زیاد یکی از مهم ترین عوامل شکل گیری دولت آباد قدیم احداث یکی از اقامتگاه های شاهی در مسیر اصفهان به فرح آباد ساری و مشهد مقدس بود که این امر سبب توسعه این منطقه و تبدیل آن به قریه یا روستایی کوچک شد. در برخی منابع مکتوب و متون تاریخی، از دولت آباد با نام قریه دولت آباد اسم برده اند. این شهر از آب و هوایی گرم و خشک برخوردار است و فاصله آن شهر اصفهان حدود 6 کیلومتر می شود. در این بخش از مجله مستر بلیط در مورد یکی از جاذبه های گردشگری این شهر اطلاعاتی را گردآوری کرده ایم که در اختیار شما قرار می دهیم. این جاذبه که مکانی مذهبی به شمار می رود امامزاده سید کمال الدین سین نامیده می شود و سالانه افراد زیادی به هوای زیارت از این امامزاده راهی شهر دولت آباد می شوند.   معرفی امامزاده سید کمال الدین سین عوامل متعددى چون ظلم و ستم به شیعی...

 A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether. The reasons why vary. Personally, I hate repetitive ads. For about a month straight, every time I would watch a YouTube video, I would see the same ad and it got more irritating every time. Mostly because I wasn't interested in the brand or its services. But the incessant nature of the ad led to me develop a negative association with the company. Download Now: Free Ad Campaign Planning Kit So, how can brands deliver ads that audiences want to see? To know that, let's first look at what they definitely don't like. The Most Annoying Advertisement Types We surveyed 302 people using Lucid to ask them about what ads they're most annoyed by. When we asked the random survey pool, "What's the most annoying type of digital ad?", a whopping 58% of respondents said pop-...

 The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd. Free Guide, Template & Planner: How to Use Google Ads for Business What is a Google Ads Campaign? Google Ads is a pay-per-click (PPC) system for advertising in the search engine results pages (SERPs) on Google. You can create Campaigns, which are used to organize groups of similar ads. Your Google Ads account can have one or many campaigns running at a time. Each campaign then includes multipl...

 Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved. In our 2020 "Not Another State of Marketing Report," we found that more than one in three marketers listed Facebook ads as their best performer in terms of ROI. That's a higher ratio than Google Paid Search or Instagram.   Over 3 million businesses used Facebook's advertising platform in 2020 and 78% of American consumers say they've discovered products on Facebook in the past. Whether you're already one of them, or if you're just getting started on Facebook advertising, understanding Facebook's ad approval process is paramount to success. Below, we identify the common causes for rejection, what you can do if your ad is rejected, and some best practices to follow to ensure success. Download Now: Free Facebook Advertising Checklist How to Get a Facebook Ad Approved In theory, Facebook's approval process is straightforward: Submit an ad t...

 Given the depth of research on negative advertising in campaigns, scholars have wondered why candidates continue to attack their opponents. We build on this research by considering real-world campaign contexts in which candidates are working in competition with each other and have to react to the decisions of the opposing campaign. Our results suggest that it is never efficacious for candidates to run attack ads, but running positive ads can increase a candidate’s margin of victory. These results are conditioned by two factors: candidates must both stay positive and out-advertise their opponent. Second, the effects of positive advertising are strongest in areas where the candidate is losing or winning by a large margin—areas where they might be tempted to not advertise at all. Keywords  Negative advertising, campaigns, voter turnout Despite the millions of dollars that are spent on campaign advertising each election season, scholars studying the effects of campaign advertisin...

 Now you've done it: Your small business has finally gotten to the point where you can commit to regular advertising buys, and now you've opened the door of criticism to people who wish to remind you of the negative impacts of advertising. Yes, some sour grapes may be leading the charge, but there's no denying that bad, manipulative and poorly executed advertising gives all advertising a bad rap. Your best strategy? Size up some of those negative impacts so you can be prepared to quash those sour grapes. Charge No. 1: Advertising Encourages Monopolies Advertising doesn't come cheap. It's never come cheap. And even if you've been indoctrinated in the ways of inbound marketing and the more cost-effective tactics you can use to lure new customers to your website, advertising still represents an investment. For this reason, advertising has long been considered the domain of big businesses with deep pockets, which critics say gives these businesses a competitive adva...

 Looking for some bad advertising examples? Global digitalization is transforming the advertising industry in both positive and negative ways.  The good thing is that marketers have become much better at running their ads.  The number of platforms where companies can find leads is increasing, the opportunities these platforms offer are getting more diverse, and the data received thanks to these platforms is becoming more accurate and useful. The bad thing is that the relationship between marketers and consumers has gotten tense. It often happens that companies show the wrong ads to the wrong people. However, failed marketing campaigns aren't just about showing your ads to the wrong people. According to one survey published on eMarketer, more than 70% of US respondents said that ads had gotten more intrusive, and nearly 80% agreed that ads appeared in more places than several years ago. In 2019, the number of Americans using ad blockers increased to almost 26%, and it’s sl...

  یکی از دره های بسیار معروف در کشور عزیزمان، دره شمخال واقع در استان خراسان است. این استان روستاها و مناطق گردشگری بسیاری را در خود جای داده، این امر سبب شده است که سالانه گردشگران بسیاری را به خود نیز جذب کند. دره ها گوناگونی های بسیاری از نظر فیزیکی دارند، قسمتی از دره شمخال به دلیل جریان آب در خود دره ای رودخانه ای تلقی می شود که فضای دلنشین و سرشار از آرامش را پدید آورده است. دره شمخال با داشتن محیطی اسرارانگیز شما را به ماجراجویی هر چه بیشتر درباره خود سوق می دهد و تجربه ای دلنشین را به خاطر شما می سپارد. معرفی دره شمخال این دره دارای طول 18 کیلومتر است و بیان می شود که دیواره های با عظمت آن به 200 متر می رسند. این دره ابتدا از روستای شمخال آغاز شده و در روستای محمد تقی بیگ ختم می شود. در ابتدای مسیر جریان آب بسیار کمی مشاهده می شود که محیطی خشک تلقی می شود، با گذر زمان سر سبزی و قسمت رودخانه ای این دره خود را به خوبی جلوه می دهد که مخاطبان را به وجد می آورد. در این منطقه رودی بسیار بزرگ دیده می شود که از پیوست دو رود کوچک تر تشکیل شده، منشا این رود های کوچک چشمه های مختلفی ا...

  It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that has the power to drive leads, boost revenue, increase brand awareness, and more. In this guide, we'll talk about why it's so effective, how to create a strategy for your business, and provide inspiration to help get you started. → Access Now: Free Media Planning Template Social Media Advertising How Effective is Social Media Advertis-ing? How to Create a Social Media Ad Social Media Advertising Examples Social Media Advertising Social media advertising is the process of targeting your buyer personas, a...

  In 2018, research conducted by the Leichtman Research Group found that   78% of households still watch traditional satellite or cable TV . Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior. On top of all that, internet usage itself has risen to over four billion users since last year. That number encompasses over half of the global population, with China, India and the United States ranking ahead of all other countries in terms of internet users. Download Now: HubSpot's Annual State of Marketing Report Image Source Traditional TV viewing has dropped dramatically since 2012, particularly among 18-24 year olds. In the next few years, we're going to continue to see a decline of TV viewing -- and with it, a stee...