The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising

 It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media.

Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Social media advertising is a powerful marketing tactic that has the power to drive leads, boost revenue, increase brand awareness, and more. In this guide, we'll talk about why it's so effective, how to create a strategy for your business, and provide inspiration to help get you started.

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  1. Social Media Advertising

  2. How Effective is Social Media Advertis-ing?

  3. How to Create a Social Media Ad

  4. Social Media Advertising Examples

Social Media Advertising

Social media advertising is the process of targeting your buyer personas, audience, and customers and promoting your brand, product, or service via social media posts and ads to convert leads and increase revenue.

Now you might be wondering whether or not this type of advertising really works and if it's worth your time and monetary investment.

How effective is social media advertising?

Did you know there are over 2.38 billion monthly active users on Facebook? Or that there are over 500 million daily Instagram users?

And did you know 74% of global marketers already invest in social media marketing, which includes social advertising? Not to mention 70% of businesses say they generate leads on social media and 58% of marketers say social media has helped them boost their sales.

These are just some of the many stats related to social media advertising that prove its impact and importance among all types of businesses.

In addition to stats that support the effectiveness and impressive reach of social media advertising, this marketing tactic allows you to nurture your leads in real-time. You can communicate and engage with your followers and audience directly on the platform to nurture and build relationships with them.

The cherry on top? Social media advertising is more cost-effective than traditional advertising. With social media ads, you can easily set a budget and add to or remove from that set amount within the social platform you're using.

Now that you have a better understanding of the power of social media ads, let's cover the steps involved in making an advertisement on social for your business.

How to Create a Social Media Ad

Here are the major steps involved in creating a social media ad that you'll want to follow.

Use CRM and web analytics data to inform your ad campaigns and discover what ads are covering the most visitors into customers.

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