Advertising-spot

  Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with   87% of marketers   stating that it delivers better ROI than other marketing activities. While for many people it may be a relatively new strategy, it has in fact been around for many years in different guises. In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing. The objective of ABM is, quite simply, to treat one account as a market of one, i.e. to focus all your energy (and resources) on engaging, winning, and maintaining one named account. Expanding on this, ABM has four underlying principles: Client centricity and insight Partnership between sales and marketing Focus on reputation, relationships and, ultimately, revenue Tailored programs and campaigns Simple right? Well, the reality is that to justify this level of effort and resources the prize must be sufficiently large enough to warrant this expenditure. ABM therefore is

  Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy -- unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are more likely to grocery shop online. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading. Free Resource: 12 Pinterest Templates for Business Pinterest Advertising With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them. There is a large potential reach when you create ads for Pinterest audiences -- and, best of all, users

  I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time — which is why there are 18 in this post instead. What makes these some of the best ads of all time? Because of the  impact  they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired. But to know what makes an advertisement great, you first need to know how an advertisement is defined. Advertisements Advertisements are written or visual messages dedicated to promoting a specific product, service, or campaign. Businesses can pay the owner of a channel or platform that reaches a similar audience