How to Create a Revenue-Generating Google Ads Campaign

 The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster.


For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.


The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.


Free Guide, Template & Planner: How to Use Google Ads for Business

What is a Google Ads Campaign?

Google Ads is a pay-per-click (PPC) system for advertising in the search engine results pages (SERPs) on Google. You can create Campaigns, which are used to organize groups of similar ads. Your Google Ads account can have one or many campaigns running at a time.


Each campaign then includes multiple ad groups, which house your keywords ad text, and landing pages. 


google ads campaign structure showing nesting hierarchy of ads account, campaign, ad group, and keywords and ads


The advantage of structuring your Ads account with campaigns is that you can target different audiences (for better personalization), be more intentional with your bidding, and even run different tests without affecting your main campaigns. 


For example, let's say your organization sells two products. One is a more lucrative opportunity, and the other is less important to your company goals but still requires some spend. By using separate campaigns, each of these products get their own ads, and you can put more of your budget toward bidding on the more lucrative product without the less lucrative one eating up all your spend. 


For more information on how ad spend works, check out our ultimate guide to Google Ads.


Let’s continue on with a few real examples of Google Ads campaigns — a service formerly known as Google AdWords — and then throw in some pro tips for succeeding with your own search engine marketing (SEM) strategy. By the time we're done, you'll be an expert.


AdWords Examples

New Breed Marketing: what is inbound marketing

Nettitude: cybersecurity

Rock Content: content marketing course

Destination Canada: cheap holiday destinations

FM Training: LEED certification online

LeftLane Sports: hiking boots for women

1. New Breed Marketing

Search term: what is inbound marketing

Comments

Post a Comment

Popular posts from this blog

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Image
  This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.   Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad. As Douglas Van Praet, author of  Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing , wrote in  Fast Company , “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!” Unruly, which ranks the most viral ads each year, found that the   most-shared ads of 2015   relied heavily on emotional conte
Read more

8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing

Image
  Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And  inclusive  advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust. Advertising that works hard for your company has never been more important as we come off the heels of a challenging year affecting all businesses. However, there is one concept that rang true for us all that can inform our approach in advertising for 2021 and beyond – that is, we are all interconnected and interdependent, both as consumers and as advertisers.   In this post, we'll provide eight tips curated from Microsoft's Marketing with Purpose Playbook to help you create more inclusive advertising, reach more customers, and grow your business. Download Now: Free Ad
Read more

The Definition of Advertising in Less Than 50 Words

Image
  Ads in 2018 are anything but straightforward -- but that's kind of the point. Consider for a minute that this green rainbow is an ad: McDonald's "Shambow" light installation, Chicago, St. Patrick's Day 2018 (Image via Adweek) And this "Ketchup" jersey is also an ad: Doritos' limited edition Ketchup streetwear line (Image via Adweek) Once easily defined in terms of medium, today's ads are designed to slip seamlessly into our lives without causing noticeable disruptions (whether or not they always succeed in this area is another story entirely). With advertisers working harder than ever to create unexpected (and undetected) ad experiences, a clear definition of  advertising  is more difficult than you might think to pin down. If you're here, I'm guessing you're looking for a succinct, simple definition of advertising. Maybe even -- and I'm reaching here -- in 50 words or less? I won't delay you further. What is Advertising? Ad
Read more