How to Create a Revenue-Generating Google Ads Campaign

 The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster.


For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.


The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.


Free Guide, Template & Planner: How to Use Google Ads for Business

What is a Google Ads Campaign?

Google Ads is a pay-per-click (PPC) system for advertising in the search engine results pages (SERPs) on Google. You can create Campaigns, which are used to organize groups of similar ads. Your Google Ads account can have one or many campaigns running at a time.


Each campaign then includes multiple ad groups, which house your keywords ad text, and landing pages. 


google ads campaign structure showing nesting hierarchy of ads account, campaign, ad group, and keywords and ads


The advantage of structuring your Ads account with campaigns is that you can target different audiences (for better personalization), be more intentional with your bidding, and even run different tests without affecting your main campaigns. 


For example, let's say your organization sells two products. One is a more lucrative opportunity, and the other is less important to your company goals but still requires some spend. By using separate campaigns, each of these products get their own ads, and you can put more of your budget toward bidding on the more lucrative product without the less lucrative one eating up all your spend. 


For more information on how ad spend works, check out our ultimate guide to Google Ads.


Let’s continue on with a few real examples of Google Ads campaigns — a service formerly known as Google AdWords — and then throw in some pro tips for succeeding with your own search engine marketing (SEM) strategy. By the time we're done, you'll be an expert.


AdWords Examples

New Breed Marketing: what is inbound marketing

Nettitude: cybersecurity

Rock Content: content marketing course

Destination Canada: cheap holiday destinations

FM Training: LEED certification online

LeftLane Sports: hiking boots for women

1. New Breed Marketing

Search term: what is inbound marketing

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