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  Riddle me this: Why do people buy quarter-inch drill bits? There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: "They don’t want quarter-inch bits. They want quarter-inch holes." This is exactly what drives today's best marketing videos. This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling -- we want to hear, read, and watch  stories  of people who have the same challenges we do. → Access Now: Free Video Marketing Starter Pack Not only has this mentality led to the demise of many traditional marketing practices, but it has also set the stage for more human interactions between brands and consumers. Why do these interactions work so well? Because they don't feel like marketing. What better medium to propel this new wave of humanized marketing than video? It’s one of the most e

  If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" I'm sorry to disappoint. When it comes to ad spend, there just isn't a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it's true. Now, you might be thinking,  So, why am I even reading this post, anyway?  While I can't tell you how much money you should spend on digital ads this year, I  can  walk you through a framework to help you decide on your own optimal ad spend. Sign up for HubSpot Academy's Ads Training Course [Free Online Course] Ultimately, here's what you should think about when deciding how much you should spend on digital advertising: How much investment is needed in order to hit my revenue goals? What percentage of my marketing budget can I realistically afford to spend? What is the lifetime value (LTV) of my average customer? How well a

  When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. With more than 2.6 billion people using Facebook every month, and nearly 1.7 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there's not much room for oversight. Download Now: Free Facebook Advertising Checklist To help, we've put together a checklist to help you keep all of your campaign details straight. Or watch this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you're tapping into the right audience with the right ad at the right time. Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elem

  تاریخچه پارک مینیاتور تبریز پارک مینیاتوری تبریز در سال ۱۳۹۰ به دست سازمان زیبا سازی شهرداری تبریز ساخته شد و ایده‌ طراحی و ساخت این سازه ها توسط یک تیم حرفه ای ۱۷ نفره اجرا شده است. این افراد حرفه ای در هنر، برای ساخت سازه های پارک مینیاتوری از موادی مانند فایبرگلاس استفاده کرده اند تا در برابر برف و باران مقاوم باشند. نقشه و معرفی بخش های مختلف پارک مینیاتور تبریز در پارک زیبای مینیاتوری آثار بسیار جذاب و کوچکی وجود دارد، اگر می خواهید از این آثار دیدن فرمایید؛ بهتر است بلیط هواپیما تبریز را خریداری کنید و راهی این شهر شوید. آثار تاریخی و دیدنی تبریز که در این پارک به صورت ماکت ساخته شده اند، عبارت اند از ارگ علیشاه، عمارت ائل گلی، مقبره الشعرا، کاخ شهرداری، برج خلعت پوشان، کاخ استانداری، مسجد کبود، برج یانقین، پل کابلی، ساختمان بانک ملی، کلیسای مریم مقدس و ساختمان ایستگاه راه آهن، که هر کدام از آن ها به صورت دقیق و اساسی ساخته شده اند. این پارک علاوه بر معرفی آثار تاریخی مهم تبریز به مسافران، یک مکان مناسب برای گردشگری و تفریح است. اگر به تبریز سفر کردید پیشنهاد می کنیم حتما سری

  DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon Advertising. But bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot, after having slipped behind Google and The Trade Desk earlier this year – based on the Q4 2020 Advertiser Perceptions DSP report. The data is based on a survey of 326 brand marketers and agency buyers, split about evenly between the two, with at least $1 million in annual digital ad spend. Twenty-seven percent of respondents told the market research firm that Amazon was their preferred DSP, followed by Google and The Trade Desk. Forty-six percent of respondents said they used Amazon’s DSP in the past 12 months, followed by Google at 43% and The Trade Desk at 37%. Amazon had been third in Q1 2020, but has clearly benefited from consumers’ shift to ecommerce and streaming TV during the COVID-19 pandemic. The online retail giant reported a record Q3 in October that was driven in part

As any veteran digital advertiser knows, reading is the key to staying current with new trends, best practices and innovative strategies. The more you read, the more informed are, and the easier it is to stay relevant. Digital advertising, strategies and tactics change daily, which is why it’s important to keep a fresh supply of expertise at the ready. In the words of Jay Bear, president of Convince & Convert (on our list of course), “In digital marketing, if you don’t learn, you die. Period.” While you can’t be expected to read everything written on digital advertising, you can take a few minutes each day to breeze through some of the best resources in the biz. We’ve put together a list of fifteen award-winning digital advertising blogs—state-of-the art reads offering trusted advice, expert tips and smart guidance to get you (and keep you) on your toes. Here’s who made the cut. 1. Ad Week: A must read for media buyers, Ad Week has a robust digital section covering emerging tech, b

  If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" I'm sorry to disappoint. When it comes to ad spend, there just isn't a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it's true. Now, you might be thinking,  So, why am I even reading this post, anyway?  While I can't tell you how much money you should spend on digital ads this year, I  can  walk you through a framework to help you decide on your own optimal ad spend. Sign up for HubSpot Academy's Ads Training Course [Free Online Course] Ultimately, here's what you should think about when deciding how much you should spend on digital advertising: How much investment is needed in order to hit my revenue goals? What percentage of my marketing budget can I realistically afford to spend? What is the lifetime value (LTV) of my average customer? How well a

  How Emotion Is Used in Advertising Historically, people have recognized six core emotions: happy, surprised, afraid, disgusted, angry, and sad. However, in 2014, the Institute of Neuroscience and Psychology published research stating that the distinction between four of these emotions were based on social interactions and constructs. Instead, human emotion is based on four basic emotions: happy, sad, afraid/surprised, and angry/disgusted. Based on these four categories, let’s look at how brands are using emotions to drive connection and awareness: 1) Happy Brands want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement. A study in 2010 of the most-emailed  New York Times  articles found that emotional articles were shared more often, and positive posts were shared more than negative ones.  The most-shared ad of last year -- and of all time -- was Android’s  Friends Furever , showing clips of unlikely and undeniabl

  Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy -- unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are more likely to grocery shop online. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading. Free Resource: 12 Pinterest Templates for Business Pinterest Advertising With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them. There is a large potential reach when you create ads for Pinterest audiences -- and, best of all, users

  Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content. But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let's dig into everything you need to know about online advertising across ad platforms for social media, paid search, display, and native advertising. If you're only interested in learning about a certain type of online advertising, you can use the Table of Contents below to navigate to each section. How to Advertise Online Social Media Advertising Paid Search Advertising Native Advertising Display Advertising How to Advertise Online It's