17 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

 Riddle me this: Why do people buy quarter-inch drill bits?

There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: "They don’t want quarter-inch bits. They want quarter-inch holes."

This is exactly what drives today's best marketing videos.

This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling -- we want to hear, read, and watch stories of people who have the same challenges we do.

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Not only has this mentality led to the demise of many traditional marketing practices, but it has also set the stage for more human interactions between brands and consumers. Why do these interactions work so well? Because they don't feel like marketing.

What better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Globally, according to 2018 survey, 54% of consumers say they prefer to see video from a brand or business they support over other types of content.

To help inspire your own video marketing efforts, we've rounded up 17 lovable marketing videos from the past five years. Go grab some popcorn. You won't believe some of these were created by a marketing team.


Canadian Tire's 2016 ad, "Wheels," ran during the 2016 Summer Olympics, and turned out to be one of the most viral marketing videos of 2017. And it has something to do with why I cried watching it.

This commercial focuses on a little boy in a wheelchair who's excluded from everyday activities, like playing basketball with other kids in the neighborhood. One of these kids meets the boy in the wheelchair and creates a basketball game just for him. Although Canadian Tire barely brands this adorable video, it shows its support for Canada's Olympic Team such that anyone can empathize with it, while subtly calling back to its product (wheels) at the same time.

The Takeaway

Don't be afraid to show support for things that don't directly involve your business. It isn't just your goal to sell products -- it's your goal to associate with the best in your community. Reimagine your company in a way that shows why you do what do, and deliver that message at specific times during the year.

2. Google Android: Friends Furever

Android's "Friends Furever" video is simple, cute, totally curated -- and was the most-shared video ad of 2015.

While the curation probably took a while, there wasn't much original content creation going on here -- it's really just a series of clips of unlikely animals palling around together. I mean, who doesn't want to see a parrot feeding spaghetti to a husky? Or a monkey climbing onto (and promptly falling off of) a horse's back? And yet, the video was shared more than 6.4 million times, according to video ad tech company Unruly.

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