15 of the Best Digital Advertising Blogs – To Bookmark Today

As any veteran digital advertiser knows, reading is the key to staying current with new trends, best practices and innovative strategies. The more you read, the more informed are, and the easier it is to stay relevant. Digital advertising, strategies and tactics change daily, which is why it’s important to keep a fresh supply of expertise at the ready. In the words of Jay Bear, president of Convince & Convert (on our list of course), “In digital marketing, if you don’t learn, you die. Period.”

While you can’t be expected to read everything written on digital advertising, you can take a few minutes each day to breeze through some of the best resources in the biz. We’ve put together a list of fifteen award-winning digital advertising blogs—state-of-the art reads offering trusted advice, expert tips and smart guidance to get you (and keep you) on your toes. Here’s who made the cut.

1. Ad Week:

Adweek_1A must read for media buyers, Ad Week has a robust digital section covering emerging tech, brand voice, storytelling, platforms and more for a well rounded look at what’s significant in digital marketing.

Plus, the website has a broad collection of free webinars, perfect for digging a little deeper into topics like how to measure an influencers worth or how to meet the challenges of omnichannel – uniting TV and digital. Social Pro Daily, the site’s social media focused blog, is another great resource for breaking news and how-to posts to keep you up to date on the social front.

2. Advertising Age:

AdAgeRecognized as the “leading global source of news, analysis and inspiration for the marketing and media community”, Advertising Age covers strategic topics for businesses of all sizes, from start-ups to well established companies.

With over 50 new posts each week, featured stories focus on current trends in advertising, hits and misses from past weeks and bold opinion pieces that make it impossible not to find digital advertising gold.

3. Adland:

AdlandNeed some campaign inspiration? Since 1996, Adlandhas been editorializing and curating the best ads from print, radio and TV. Whether you need motivation, explanation or just a few minutes of advertising bliss, Adland delivers.

In addition to touting the largest collection of Super Bowl commercials in the world, Adland offers smart commentary on riveting ad campaigns from around the globe – like when United Kingdom’s Banks Beer turned a boarded-up building into a giant, larger than life advent calendar for the Christmas holiday.

4. Unbounce:

UnbounceThe Holy Grail of landing page expertise, the Unbounceteam is passionate about this one topic, making it the perfect place to learn about collecting leads, boosting conversions and increasing engagement.

With guidance on how to create a landing page and why you need one, tips on seeing the value of A/B testing or the pros and cons of using dynamic text, Unbounce brings you up to speed with actionable insight and industry specific tricks of the trade.

5. Kissmetrics:

kissmetricsEasily one of the most fun blogs to read, the Kissmetrics blog is jam packed with metric-packed studies, easy guides and cool infographics with the latest digital marketing stats.

Read about the power of live video, learn what an SSL certificate is or the value of repurposing content as you build a solid foundation of modern advertising expertise in the digital space. Kissmetrics makes it easy to find exactly what you’re looking for with a user-friendly menu featuring top articles on every category, from paid ads to SEO to content marketing.

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