17 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

 Riddle me this: Why do people buy quarter-inch drill bits?

There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: "They don’t want quarter-inch bits. They want quarter-inch holes."

This is exactly what drives today's best marketing videos.

This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling -- we want to hear, read, and watch stories of people who have the same challenges we do.

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Not only has this mentality led to the demise of many traditional marketing practices, but it has also set the stage for more human interactions between brands and consumers. Why do these interactions work so well? Because they don't feel like marketing.

What better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Globally, according to 2018 survey, 54% of consumers say they prefer to see video from a brand or business they support over other types of content.

To help inspire your own video marketing efforts, we've rounded up 17 lovable marketing videos from the past five years. Go grab some popcorn. You won't believe some of these were created by a marketing team.

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