15 of the Best Facebook Ad Examples That Actually Work (And Why)

 On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.

For brands, posting on Facebook alone isn't enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

One way to get the most from your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.

What makes Facebook ads really effective is the level of audience targeting, the number of users on the platform, and the level of analytics and insights. These advantages combined with a great strategy is why Facebook ads work for so many types of businesses. As with any type of advertising, it takes iteration and experimentation to see success with Facebook ads.

So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the following things about the best Facebook ads. Click a link below to jump to that section of the article:

  • Facebook Ads Best Practices
  • How do Facebook Ads work?
  • Facebook Ad Templates
  • Examples of the Best, Most Effective Facebook Ads We've Ever Seen (with some insights to apply to your own Facebook marketing)

Before we get to the Facebook ad examples outlined above, let's discuss what makes a great Facebook Ad — regardless of the format and template the ad is using.

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