6 Advertising Tips to Draw Customers In

 This ad successfully combines humor and relatable language to compel me to subscribe — additionally, it solved a "problem" (learning how to cook pasta) I didn't know I had. Those are three elements that can make an amazing ad.

Oftentimes, marketers assume a good ad can only be made with a big budget. They also believe ads are most effective if they're busy or loud.

While these factors do contribute to an enjoyable ad experience, ads certainly aren't limited without them. In fact, some of the most effective ads I've come across have none of them.

The ad above, for example, isn't busy or flashy at all, yet it's still an example of a good ad. In this post, let's explore six components for creating a good, engaging ad.

What makes a good ad?

A good ad engages consumers. Whether the ad makes consumers click to learn more or enter a store, it employs different methods to make consumers stop and pay attention.

These methods can include customer testimonials, a sense of urgency, data points, or a compelling, moving story.

Ads don't need to employ every method to be successful. In fact, picking one to three of these components can still make a dazzling, engaging ad experience for consumers.

The basics every ad should have — like engaging graphics — are covered in this excellent post about ad creation.

The tips we've outlined below can help you elevate and refine your ads to ensure they delight your viewers and draw them in.

How to Make a Good Ad

1. Use keywords to rank on search.
2. Solve a problem for your audience.
3. Ask your audience important questions.
4. Include a customer or user testimonial.
5. Evoke a sense of urgency in your copy.
6. Use data points.

Use these tips as a reference when creating an ad or refining for finishing touches. They can be that last step before an A/B test, or a starting step when brainstorming content ideas.

1. Use keywords to rank on search.

Remember, keywords help rank highly on search engine results pages (SERPs). If a marketer wants to place an ad using Google, but doesn't use any keywords in their ad, it can be ineffective.

For instance, let's say I was Googling a laptop for professional use. I type "business laptop" into Google. This is the first ad that comes up:

From this ad, I can tell that business laptops are being sold at Dell, which is what I want. Using ambiguous language in an ad doesn't bring much traffic. It also doesn't help consumers know what's being sold.

A small business would benefit using their industry or their product when advertising, especially if the product is in a niche market.

2. Solve a problem for your audience.

Your product or service solves a problem, and you probably know that advertising should tell the audience about how your product or service is a solution. If you're thinking this method is outdated, it doesn't have to be.

For instance, rather than taking out an ad in a newspaper or spending huge money on a billboard, you can use Twitter for Advertisers — a tool that lets users shop from the app by clicking on a link.