How to Use Pinterest Advertising to Promote Products and Attract Customers

 Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy -- unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.

Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are more likely to grocery shop online. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading.

Free Resource: 12 Pinterest Templates for Business

Pinterest Advertising

With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them.

There is a large potential reach when you create ads for Pinterest audiences -- and, best of all, users are also actively searching the site for products like yours to buy.

Why Advertise on Pinterest

  • The reach can be incredible. If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website.
  • Pins have a much longer lifespan than Tweets or Instagram posts. This longevity makes them a particularly powerful asset. Pins can show up in a user's feed months after initially posted.
  • Pinterest users spend 27% more for click and collect shopping -- meaning your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience.

All of which is to say -- a paid advertising strategy for Pinterest isn't such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition.

Pinterest Advertising Cost

After targeting your audience, you'll see the option to set a maximum cost-per-click (CPC). If you want to ensure that you never pay more for a single impression or click than a certain bid amount, you can enter that here. Pinterest will let you know whether or not it's competitive.

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