How to Market Your Local Business' Grand Opening

 During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent's house about a dozen times.


After a couple of weeks, we decided to look up what it was for.


We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets boring going to the same places!).


Since we were looking forward to it, we told our families, and decided to give it a try for one of our weekly dinners.


This is exactly the result you're looking for when you're marketing your grand opening.


For local businesses, it can be hard to get customers through the door. As a marketer, the first step is to let them know you're there.


Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience.


Below, let's review where to and when you should market your grand opening.


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Where to Market Your Grand Opening

Developing your marketing strategy for your grand opening can be daunting as a new business and marketing team.


After you've set your budget and planned the event, you need to discuss where you're going to market it.


Below, let's review some of the top areas to market your grand opening.


1. City Bulletins or Forums.

Most cities have bulletins or forums where community events are advertised.


For example, consider taking out an ad in the local parks and recreation activity guide. Or you can ask city officials to promote your event in their newsletters or official communications with the citizens.


Additionally, it's a good idea to develop relationships with city officials. If you can get a few city officials to show up, you can use that as a marketing tactic.


2. Your Network.

The most obvious place to market your grand opening is to your own network.


Invite your family and friends and encourage your employees to do the same. You can even offer a friends and family discount as an incentive.


You can send a mass email about the opening to your mailing list using a free email marketing software like HubSpot. Or you can reach out to your network on social media. 


Create a Facebook event (more on that below), and then invite all your friends and connections. This should help you spread the word about your grand opening.

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