19 Free Advertising Tips for Your Small, Large, or Local Business

 When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.

It can be frustrating when your budget dictates how many people your business can reach. Here are some free and inexpensive ways to promote your local business:

How to Advertise a Local Business

  1. Use Google My Business to optimize for local search.
  2. Check out Yext.
  3. Network at in-person events when possible.
  4. Speak at an association or local event.
  5. Put up brochures or flyers.
  6. Run geo-targeted Facebook ads.
  7. Invest in direct mail campaigns.

1. Use Google My Business to optimize for local search.

One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results.

Ranking high in local search shows you’re a legitimate and relevant company: you wouldn’t rank #1 in Google for “pizza places near me” if you’d closed down six months ago. Plus, if you rank high in local search, more consumers will choose your business over a competitor’s. In today’s fast-paced world, convenience is key.

Click here or scroll to the bottom of this post to learn how to advertise on Google for free.

2. Check out Yext.

The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. To ensure great local SEO, the details of your listings on every website and online directory need to match up.

For instance, if your website lists your company’s new phone number, but Yelp lists your old one, this inconsistency could hurt your SEO.

Yext scans the web to find every place your business is listed, so you can tweak your listings to guarantee accuracy.


https://mrbilit.com/mag/

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