Advertising-spot

  To consider what ad fatigue is, let's start with an example. Consider times you've changed the TV channel because you've seen the  same  ad ten times that night already. Alternatively, think about occasions when you're so tired of hearing a certain commercial that you switch off your radio completely. These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness. As marketers, it's crucial we continuously serve fresh, high-quality, and   targeted ads to ensure your content continues to inspire your audience, rather than causing frustration. Below, we'll discuss what ad fatigue is, common symptoms attributed to ad fatigue, and what you can do to fix it. Let's dive in. Download Now: Free Ad Campaign Planning Kit What is ad fatigue? Ad fatigue occurs when your audience sees your ads so often that they become bored with them and stop paying attention. This, in turn, cause...

  Do Facebook Ads Work? What makes Facebook ads really effective is the level of audience targeting, the number of users on the platform, and the level of analytics and insights. These advantages combined with a great strategy is why Facebook ads work for so many types of businesses. As with any type of advertising, it takes iteration and experimentation to see success with Facebook ads. So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the following things about the best Facebook ads. Click a link below to jump to that section of the article: Facebook Ads Best Practices How do Facebook Ads work? Facebook Ad Templates Examples of the Best, Most Effective Facebook Ads We've Ever Seen (with some insights to apply to your own Facebook marketing) Before we get to the Facebook ad examples outlined above, let's discuss what makes a great Facebo...

  Retargeting Unlike typical banner ads, retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer). If you've never used retargeting before, don't worry — in the following post, we'll go through the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. How Retargeting Campaigns Work There are two main types of retargeting: pixel-based and list-based. The way each works is slightly different, and each has different advantages based on your campaign goals. Pixel-Based Retargeting Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. This is probably the most common type of retargeting. When someone comes to your website, an unobtrusive piece of JavaScript (often referred to as a pixel) is placed on their b...

  نام قدیم شهرستان بهشهر استان مازندارن، اشرف است. این شهر در طول حیات خود نام های مختلفی به خود گرفته است، که از آن جمله می توان کبود خانه، پنجاه هزار، هزار جریب، کلباد، قره طغان و خرگوران را نام برد. خر کوران در زبان پهلوی ساسانی به معنای سرزمین بزرگان یا سرزمینی با دشت های وسیع و سرزمین کارنها و قارنها که در این  ناحیه حکومت می کردند اطلاق می شد. این شهرستان به خاطر نوع آب و هوا و حاصلخیزی خاکش همیشه مورد توجه بشر بوده است و می توان گفت در رده های تاریخی مختلف همیشه افرادی در آن ساکن بودند. به خاطر همین موضوع آثار تاریخی مختلف و زیادی در این منطقه وجود دارد که هر کدام مربوط به دوران خاصی هستند. از میان آثار تاریخی که در این شهر وجود دارد می توانیم به باغ عباس‌آباد، عمارت صفی‌آباد، گوهرتپه، غار کمربند، غار هوتو و بسیاری دیگر را نام برد که نشان از رونق این شهر در دوران های مختلف دارد. در این بخش از مجله مستر بلیط در مورد یکی از آثار تاریخی به جای مانده از دوارن های پیش از تاریخ می پردازیم. این اثر تاریخی غار هوتو نام دارد که بر اثر تحقیقاتی که در آن انجام شد مشخص گردید در دو...

  Write guest posts for other blogs. Answer Quora questions. Publish content on LinkedIn. Offer to do interviews on other business’ podcasts. Promote your website on your email signature. Send email newsletters. Do a free product giveaway or contest. Create YouTube videos. Take advantage of your partnerships. Post on social media. Experiment with photo and video platforms. Encourage happy customers to give online reviews. 1. Write guest posts for other blogs. There are a few major advantages to guest posting for a well-established blog. You can benefit from connecting to that blog’s audience, and you can also start establishing yourself as a thought leader in your industry. Since guest posting on a popular blog allows you access to an established audience and high domain authority, this practice can sometimes be more beneficial than posting to your own blog. Plus, you can link back to your own website from your article, giving you an inbound link that boosts your domain authority a...

  When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Here are some free and inexpensive ways to promote your local business: How to Advertise a Local Business Use Google My Business to optimize for local search. Check out Yext. Network at in-person events when possible. Speak at an association or local event. Put up brochures or flyers. Run geo-targeted Facebook ads. Invest in direct mail campaigns. 1. Use Google My Business to optimize for local search. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate and relevant company: you...

  When Mark Zuckerberg shocked the digital marketing world with his   announcement   that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s   CPM skyrocketed 122%   -- the highest spike in Facebook ad prices over the previous 14 months. Today, organic and paid reach are still flatlining, causing ad costs to balloon to unprecedented levels. And in a space where advertising has historically been cheap, how can marketers sustain their revenue without having to increase their Facebook ad budget? One word: optimization. In a nutshell, ad optimization is getting the maximum bang for your buck for every single dollar you spend distributing content.  To do this, you need to constantly test your Facebook ad strategy and use data to course correct it enough to maximize your results every time you send out an ad. There are a number of ads tools available that can help -- man...

  Once you start getting a decent amount of traffic to your WordPress blog, AdSense or direct banner advertising can be a steady source of revenue for your site. But, advertising  and  keeping track of all the ads requires a good amount of time and effort. However, with these WordPress plugins, the process becomes automated and the process becomes easy. If you are monetizing your site only through Google AdSense, we've written a post for you: Best AdSense Optimized WordPress Themes (which come with a custom placement of AdSense ads). If you need even more customization, these advertising management plugins for WordPress will help you to achieve that. If you want to show your ad banner in the sidebar, you can use the default text WordPress widget to place your code. There are many folks who like to get creative with the ad placements: many users like to show ads within a post or above and below the post, which requires custom coding unless you are using an a...

  Howard Luck Gossage, also known as the"Socrates of San Francisco," is one of the most brilliant practitioners of advertising even though his name is a bit less well-known than other "mad men" of the 1950s and '60s. He is famous for his long copy ads for Fina Oil and Chemical Company, Qantas Airlines, and  Heileman Brewing Co., but his most interesting work was outside of the commercial world.  Gossage is the one who found and brought attention to  Marshall McLuhan, who famously said, " The medium is the message." Oh, and McLuhan also predicted the invention of the internet.  In addition, Gossage wrote the copy for an ad in the  New York Times  where in which  Anguilla, an Eastern Carribean island, declared its independence. His firm had even designed the flag and passport for the new republic. This eventually prompted an invasion by Great Britain in an effort thwart the threat to the crown.  His antics in ...

For some users, running a WordPress site is more than a hobby — it's a career. To join the ranks of these users, you need to monetize your WordPress site. Since display advertising is one of the most popular ways to do so, you need a WordPress theme that allows you to insert advertisements into your posts and pages. Ideally, these advertising spaces will be tempting to click without distracting from the other content on the page. In this post, we'll look at some of the best and most popular themes with advertising space so you can start earning revenue on WordPress.   Grow Your Business With HubSpot's Tools for WordPress Websites Best WordPress Themes with Advertising Space The themes below will not only help you create and customize a beautiful website — they'll also make it easy to display advertisements and make money on WordPress.  1. Admania Ideal for AdSense and affiliate enthusiasts, Admania is a clean, modern theme comes with more tha...