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  Advertising is a great way to bring qualified traffic to your site quickly. But what happens when your advertising efforts start to plateau? How do you get to the next level? You, the advertiser, have the power to make campaigns more engaging and, in the process, lower your cost-per-click (CPC) to get more results. It sounds like magic, but it’s not: it’s called journey-based advertising. Journey-based advertising is your key to standing out in a saturated online space. Traditional pay-per-click (PPC) ads are kind of spammy and unhelpful, and you’re likely paying an arm and a leg for ads with modest or any return on investment (ROI) anyway. Download Now: Free Ad Campaign Planning Kit Why the Buyer’s Journey Matters We can’t do journey-based advertising unless we first understand the buyer’s journey itself. The buyer’s journey is a three-phase process your leads go through to (ideally) become a customer. Journey-based advertising is powerful because it adapts your advertising strategy

  Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. Keep in mind there are variations to the marketing plan you need, depending on your industry and the goals of your marketing team. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. → Download Now: Free Marketing Plan Template To start, let's dive into how to create a marketing plan and then

  With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is   still   increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter  digital marketing  — in other words, any form of marketing that exists online. → Click here to download our free guide to digital marketing fundamentals [Download Now]. At HubSpot, we talk a lot about  inbound marketing  as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people a

  آبشارهای شیرآباد گلستان، یکی از زیبا ترین جاذبه های گردشگری در شمال ایران هستند که از اهمیت محیط زیستی بالایی برخوردارند و تحت حفاظت سازمان محیط زیست قرار دارند. روستای خوش آب و هوای شیرآباد در منطقه ای کوهستانی قرار دارد اما با طبیعت نایاب و سرسبزی خود توانسته است به یکی از مکان های پر رفت و آمد برای مسافران تبدیل شود. آبشارهای شیرآباد در دل جنگل واقع شده اند و برای رسیدن به آن ها باید در دل جنگل سرسبز و زیبای هیرکانی پیاده ‌روی کنید. اگر می خواهید با جزئیات و ویژگی های این آبشار بیشتر آشنا شوید، پیشنهاد می کنیم تا انتها مجله مستر بلیط را همراهی کنید. تاریخچه آبشارهای شیرآباد به نقل از وبلاگ advertising -spot آبشارهای شیرآباد از زمان های خیلی دور پدید آمده اند و به سبب اهمیت‌ شان در فهرست میراث طبیعی و ملی ایران به ثبت رسیده‌ اند تا افراد گردشگر بتوانند به راحتی از آن ها بازدید نمایند. نقشه و معرفی بخش های مختلف در شیرآباد آبشارهای متعددی وجود دارد اما سه مورد از آن ها نسبت به بقیه محبوبیت بیشتری دارند. اولین آبشار حدود 25 متر ارتفاع دارد و حوضچه ‌ای به عمق حدود 80 متر در زیر آن قر

  According to a report from   Podcast Insights , there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020. As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to choose from. How do you know which podcasts your target audience is listening to? Download Now: Free Ad Campaign Planning Kit Since podcasting is relatively new compared to more traditional advertising practices like print or radio ads, you also might be wondering, "Is podcast sponsorship worth it, or just a passing tr

  I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on  point . Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to learn more about integrated marketing and how to create a campaign of your own. Download Now: Free Marketing Plan Template What is Integrated Marketing? How to Build an Integrated Marketing Campaign Integrated Marketing Strategies and Best Practices Integrated Marketing Examples What is integrated marke

  Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients. The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. And the advantages for agencies investing in ad tech are plentiful:  74% of marketers want to work with ad agencies who know how to make use of ad tech. But there's still one issue: many young ad agencies are still trying to figure out what exactly ad tech is -- and how they can best use it to their advantage. Download Now: Free Ad Campaign Planning Kit What is Ad Tech? And Why Should You Care? The first step to leveraging ad tech is understanding exactly wh