Google Ads vs. AdSense: We Break Down the Differences

 When it comes to generating traffic and brand awareness, digital advertising is the way to go. It's surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone.

But how can you take advantage of the advertising opportunities on Google? By knowing how each of its programs — Google Ads and Google AdSense — work and evaluating which is right for you (or both).

Create a Google Ads campaign that makes money for your business using this essential guide.

In this article, we'll cover:

  • Google Ads (Search and Display)
  • Google AdSense
  • The Differences Between Them

What Is Google Ads?

Google Ads — formerly known as Google AdWords — allows advertisers to make bids for ad placements to drive traffic to their websites. These placements can be in Google's Search Engine Results Pages (SERPs) or the Google Display Network (the network of sites, apps, and more that show Google display ads).

Search

The search ads that appear in the SERPs are a great option if you know there's a demand for your product and your audience is using search engines to satisfy it.

Google Search Ads for "Food Delivery"

Display

The Google Display Network ads — also known as banner or display ads — are more visual, perfect for grabbing attention as you "rent" space where your audience hangs out online.

Banner Ad Example from Popeyes

Google actually has another advertising program that they released three years after Google Ads’ inception. It’s called Google AdSense.

What Is Google AdSense?

Google AdSense allows publishers to place ads on their websites and other "real estate" in exchange for a "commission." These publishers make up a portion of the Google Display Network that advertisers can leverage through Google Ads.

In the image below, the recipe website uses Google AdSense to allow 2 advertisers to place banner ads on their site. The recipe site is paid by Google for the success of these ads. (More on this later.)

Google AdSense Ads on Recipe Website

Image Source

Google AdSense is perfect for website publishers who are already getting traffic and want to monetize it.

Read on as we go over the main differences between Google Ads and AdSense, for whom they’re geared toward, and what their cost structure is like.

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