Advertising-spot

  تاریخچه جالب است بدانید؛ نام این روستا در گذشته بر اساس تاریخ طبری لنگور خان بوده است و مردم به مرور زمان نام آن را تغییر دادند و هم اکنون آن را با نام لنگر می شناسند. با توجه به آثار پیدا شده در روستای لنگر، می توان گفت که این روستای بی نظیر جزء یکی از قدیمی ترین مرکز زندگی انسان ها در ایران بوده است، که بیشتر مردم آن جا به شغل فلاحت اشتغال داشته اند. در دهه های ۵۰ و ۶۰ بیشتر اهالی این روستا به علت سرمای شدید و نبود امکانات کافی، به شهر رفتند اما پس از مدتی که مسئولین اقدام به تکمیل تجهیزات در روستا کردند، مردم به زادگاه اصلی خود بازگشتند و هم اکنون به یک جاذبه مهم تبدیل شده است. نقشه و معرفی بخش های مختلف در روستای لنگر جاذبه های زیادی از جمله یخچال های طبیعی، غار شاه دژ، قله شاه دژ، چشمه قلقلی، کنگل چشمه، رودخانه ها، یخچال طبیعی و ... وجود دارد که اهمیت این روستا را دو چندان کرده اند. اواخر اردیبهشت ماه در دشت های این روستا، گل های شقایق و لاله بسیار زیادی می روید و فضا را به یک بهشت رویایی تبدیل می کنند، مطمئنا از دیدن این صحنه زیبا حیرت زده خواهید شد. علاوه بر جاذبه های بیشم...

  Pay-per-click, PPC, is a paid advertising model that falls under search engine marketing (SEM). With PPC, the advertiser only pays when people interact with their ad through impressions or clicks. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. For instance, check out the ad that came up in my search for "cards”. Benefits of PPC So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO)? The answer is: keywords have become increasingly ...

  When it comes to generating traffic and brand awareness, digital advertising is the way to go. It's surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for   37.2% of total U.S. digital ad spending   alone. But how can you take advantage of the advertising opportunities on Google? By knowing how each of its programs — Google Ads and Google AdSense — work and evaluating which is right for you (or both). Create a Google Ads campaign that makes money for your business using this essential guide. In this article, we'll cover: Google Ads (Search and Display) Google AdSense The Differences Between Them What Is Google Ads? Google Ads — formerly known as Google AdWords — allows advertisers to make bids for ad placements to drive traffic to their websites. These placements can be in Google's Search Engine Results Pages (SERPs) or the Google Display Network (t...

  Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with   87% of marketers   stating that it delivers better ROI than other marketing activities. While for many people it may be a relatively new strategy, it has in fact been around for many years in different guises. In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing. The objective of ABM is, quite simply, to treat one account as a market of one, i.e. to focus all your energy (and resources) on engaging, winning, and maintaining one named account. Expanding on this, ABM has four underlying principles: Client centricity and insight Partnership between sales and marketing Focus on reputation, relationships and, ultimately, revenue Tailored programs and campaigns Simple right? Well, the reality is that to justify this level of effort and resources the prize must be sufficiently large enough to warrant this expen...

  With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is   still   increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter  digital marketing  — in other words, any form of marketing that exists online. → Click here to download our free guide to digital marketing fundamentals [Download Now]. At HubSpot, we talk a lot about  inbound marketing  as a really effective way to attract, engage, and delight customers online. But we still get a lot o...

  Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And  inclusive  advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust. Advertising that works hard for your company has never been more important as we come off the heels of a challenging year affecting all businesses. However, there is one concept that rang true for us all that can inform our approach in advertising for 2021 and beyond – that is, we are all interconnected and interdependent, both as consumers and as advertisers.   In this post, we'll provide eight tips curated from Microsoft's Marketing with Purpose Playbook to help you create more inclusive advertising, reach more customers, and ...