Advertising-spot

  2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. Before we see what 2017 has in store, let's take a look back at some of this year's most impactful advertising trends. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. See which trends fueled some of the most creative ad campaigns, and start planning your first 2017 campaign.  4 of the Biggest Advertising Trends of 2016 1) Experiential Marketing From branded pop-up shops to larger promotional events, brands definitely embraced experiential marketing in 2016. And agencies rose to meet this growing demand. Big brands like Coca-Cola, Google, and Anheuser-Busch sought out agency partners who specialize in creating brand experi

  With a ranking as one of the   top ten most popular sites   on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content of the moment, Reddit users are notoriously anti-marketing. Regardless of its challenges, its potential advantages proved too good an opportunity to pass up. At HubSpot, we decided to implement a strategy to see for ourselves whether Reddit can serve as a promising channel for the future. Here, learn what our team figured out about advertising on Reddit, and whether it's worth the attempt for your own company. Plus, we've provided a step-by-step tutorial on how you can advertise on Reddit if you determine it's a valuable option for your own company.  The Strategy Behind Reddit Advertising 1. Identify subreddit topics which are well-

  Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.   Check out a condensed history of online advertising below. The History of Online Advertising 1994: The first banner ads appear Image credit: Wired On October 27, 1994, the world of advertising was forever transformed by a small graphic bearing the presumptive words, "Have you ever clicked your mouse right here? You will," in a kitschy rainbow font. The age of banner ads had officially begun. You can thank (or blame?) Wired magazine's former online off-shoot HotWired for introducing the world to the enduri

  If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" I'm sorry to disappoint. When it comes to ad spend, there just isn't a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it's true. Now, you might be thinking,  So, why am I even reading this post, anyway?  While I can't tell you how much money you should spend on digital ads this year, I  can  walk you through a framework to help you decide on your own optimal ad spend. Download Now: Digital Advertising Strategy Workbook Ultimately, here's what you should think about when deciding how much you should spend on digital advertising: How much investment is needed in order to hit my revenue goals? What percentage of my marketing budget can I realistically afford to spend? What is the lifetime value (LTV) of my average customer? How well am I converting website

  Once you start getting a decent amount of traffic to your WordPress blog, AdSense or direct banner advertising can be a steady source of revenue for your site. But, advertising  and  keeping track of all the ads requires a good amount of time and effort. However, with these WordPress plugins, the process becomes automated and the process becomes easy. If you are monetizing your site only through Google AdSense, we've written a post for you: Best AdSense Optimized WordPress Themes (which come with a custom placement of AdSense ads). If you need even more customization, these advertising management plugins for WordPress will help you to achieve that. If you want to show your ad banner in the sidebar, you can use the default text WordPress widget to place your code. There are many folks who like to get creative with the ad placements: many users like to show ads within a post or above and below the post, which requires custom coding unless you are using an advertising management plu

 Digital advertising   doesn't have the best reputation amongst consumers. In fact, earlier in 2016,   HubSpot Research   dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Over half of the respondents said they used ad blockers or were planning to install one in the next six months -- certainly not something most brands want to hear, but what's the solution? For many businesses, the solution is simple: inbound marketing. But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. Is it so wrong to supplement your inbound strategy with digital advertising as part of your overall digital marketing plan? Can digital advertising ever  complement  your inbound marketing and provide a positive, valuable experience for your prospective customers? Absolutely, but it's all in the execution. First, w

  Are you one of the   150 million Americans   who commute to work every day? If so, I'm guessing you've listened to a podcast or two. You're not alone. According to   Infinite Dial , U.S. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. That's why it's important to consider podcast advertising for your brand. ➝ Free Guide: How to Start a Podcast Podcast ads have produced excellent results for sponsors. According to Midroll, 61% of podcast listeners say they bought something after hearing an ad, and podcast ads drive two to three times more engagement than radio ads. Here, you'll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. Podcast Expert Advertising Strategies Before you get started with